About Us

ALC training is based on proven performance enhancement psychological training programs. ALC training provides sales professionals, corporate groups, students, athletes and every day individuals the real mental tools needed to unlock their potential. These priceless tools will help you obtain your goals in any area of life; they are tools you can use forever.

What differentiates us from our competition?

What differentiates ALC from our competition is that we have a formal education dealing with Performance Enhancement. Performance coaching is the one area of coaching where the results are measurable. This is because the coach and client determine what they want and they know when they have got it.

Sports Psychology studies and practices Performance Enhancement exercises, based on empirical research. Empirical research demonstrates that the exercises and programs we utilize do in fact increase an individual's level of performance. Science and experience are combined to reach the highest the level of individual success. You can reach your goals if you put these trainings to motion and learn how to work them.

It's not just improving your sales or your athletic game

ALC runs a gamut of programs to improve aspects of an individual's life, or a corporate environment. Success Training with ALC truly focuses on the goals and aspirations of the participant(s) at hand. Programs range from meeting the goals of everyday individuals concerned with improving life aspects such as: performance enhancement in sales and athletics, weight loss, life balance, financial gain, team building, work place advancement, confidence building, growing sales and businesses. The possibilities with ALC are endless and every program is custom tailored to the participant's direct needs and desires.

Performance Enhancement programs exist for one reason: to obtain successful results. Success exists in everything an individual or team is involved in. These programs give each person the tools to make the changes they want to make

Who are we?

Samuel Johnson

To simply say Samuel Johnson is excited about training his clientele is an understatement. Sam—quite simply—is passionate! As the Success Training Strategist at Game-Changing Strategists, Founder and Principal of ALC Performance Enhancement, Sam brings his expertise on the athlete's model of thinking and surviving challenge. He believes people from all walks of life who use his organization's dynamic training programs can apply this model to achieve professional and personal goals. He genuinely enjoys changing people's lives.

ALC—Always Learning—is proven performance enhancement training based on psychological training programs. Sam developed and teaches the Four Post Foundations for Success program, an incredibly powerful set of tools that will unleash the highest levels of performance capabilities of every individual. Unable to contain his enthusiasm, he says "These priceless tools will help you obtain your goals in any area of life; they are tools you can use forever!"

Yet with a long list of impressive titles, credentials and a history of successful ventures in San Diego to his credit, most impressive is Sam's ability to use his once troubled youth as a catalyst to help sales professionals, corporate managers, students, athletes and individuals discover the real mental tools needed to unlock their full potential.

"I have been an entrepreneur, trainer and consultant for 15 years, but things could have turned out a lot different. I had a troubled youth." At age 17, one of Sam's best friends, who was also his high school girlfriend, was killed, his other best friend joined the Peace Corps and was sent to Ghana, and his father had to move to Phoenix for work. "I became heavily involved in drugs and alcohol," the veteran professional humbly recounts, adding "I didn't even graduate from high school. I went from honors classes and being a starting football player and wrestler, to dropping out of high school, then continuation school, and barely graduating from adult school with my GED. Luckily, I hit rock bottom and decided to turn things around. I felt I was going to end up in prison, die, or I could go back to my roots and excel in school again."

Sam moved to Phoenix to live with his father and attend community college. He recalls, "I had a goal again. I was in school doing what I did the first semester of my freshmen year. I was enjoying learning." Sam moved back to San Diego with a 3.0 grade point average from community college and transferred to the University California, San Diego (UCSD). "That was when my self image changed, when I realized I was in one of the best colleges in the nation. Ever since that transfer, I have kept my head up and moved forward. Like everyone I hit bumps in the road, but my foundation is strong now. I won't go down again."

Sam also founded Competitor Consulting, the sister company of ALC that works specifically with athletes and coaches. Competitive sports training starts with the body and ends with the mind. Elite athletes by nature have an unequaled dedication to the physical side of their sport, but they often need better tools to help them work on the mental side of their game. Competitor Consulting fills that gap and provides the athlete with the mental training and assistance they need.

"I provide conscientious training for success," Sam says, adding, "What makes certain people perform better … what sets apart say a Phil Mickelson from everyone else is mostly mental."

Sam combines his personal experiences, studies and professional background with formal education in his field. Having completed all coursework and testing for his Masters in Sports Psychology from San Diego University for Integrative Studies (SDUIS), he is in the process of completing his thesis. Sam has a Certificate in Sports Psychology from SDUIS, a Certificate in DISC Personality Theory, and is professionally trained in Meyers Briggs Type Indicator. Additionally, he was personally mentored by the NBA's former sports psychologist of 13 years. The consultant also holds a Bachelors Degree in Modern European History from UCSD, where he minored in Psychology.

Before forming ALC Performance Enhancement, Sam experienced success as a trainer and consultant in the voice and data industry. He was Vice President of Technology Assurance Group (TAG), a national organization of leading independently-owned telecommunications companies. Sam was one of the first professional trainers that helped build the company from the ground up. He trained these companies throughout the United States via onsite and offsite live courses. Through teaching personality theory, motivational training, and better life practices, his courses helped his clients' companies increase sales, profit margins and to leverage their economic buying power.

In his first year, Sam successfully coordinated a membership organization consisting of 16 member companies. He successfully helped add more than 100 new member companies during his tenure, and that membership grew to 115 businesses upon his departure. When he sold his share of the company, those businesses represented $350 million dollars a year in purchasing power.

Sam can be reached via telephone at 760-583-3054, on the Web at www.alc-performanceenhancement.com

Education

Johnson holds a Bachelors Degree from the University California San Diego in Modern European History, holds a Certificate in DISC Personality Theory, is professionally trained in Meyers Briggs Type Indicator, was personally mentored by the NBA's former Sports Psychologist of 13 years, and holds a Certificate in Sports Psychology from SDUIS. He is currently enlisted in the Masters Program at SDUIS, and in the process of finishing his thesis. Recommendations from Professional Athletes and Sales Persons are available on request.

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